- Case Studies
- Signage/ Environmental
MTI came to us as the proverbial David fighting against Goliath. They were a smaller player in their market—enterprise storage—but their technology and vision made them natural leaders. We created an entirely new brand for them, focused on a progressive identity, compelling ad campaign, high-tech collateral and stunning product design. MTI was able to achieve significant growth, eventually becoming the number two player in their industry.